How might we make sure users get the rewards they were promised?
How might we turn a design system nobody prioritized into the fastest way to ship?
How might we turn new sign-ups into active users when funding a new wallet feels like an extra step?
In a country where most news media is free, how might we find a successful monetization model for an independent newspaper?
How might we create, instill, and grow user-centered practices in a traditional company?
How might we scale knowledge and practices in fast-growing technical company?